LEADING WITH PURPOSE:
HUMAN-CENTRIC
STRATEGIES IN THE AI ERA

24 APRIL

PARTNER

Amsterdam

LEADING WITH PURPOSE:
HUMAN-CENTRIC
STRATEGIES IN THE AI ERA

24 APRIL

UNDERWRITER

Amsterdam

Welcome

The “Leading with Purpose: Human-Centric Strategies in the AI Era” conference unites 60 senior HR leaders, including CHROs and Global Heads of Culture, Employee Experience, Talent, Engagement, and Total Rewards, to tackle the most pressing challenges and opportunities shaping the modern workplace.

Inspired by insights from the report “10 HR Predictions for a Flourishing Workforce in 2025, this exclusive event will explore how AI, analytics, and human-centric leadership can come together to build thriving organisations. Attendees will engage in thought-provoking discussions on redefining hybrid work and personalising the employee experience. Other key topics include skills-based workforce planning and new approaches to measuring success through human flourishing metrics.

This one-day programme offers a unique platform for senior HR leaders to exchange strategies, gain actionable insights, and build meaningful connections in an intimate, invitation-only setting. With a focus on purpose-driven leadership and innovation, this event will equip participants to lead with impact in the AI-powered future of work.

Key Takeaways
  1. Harness the Power of AI and Analytics – Discover how AI-driven strategies can transform HR into a strategic enabler, delivering value across stakeholders.
  2. Redefine Hybrid Work – Explore inclusive and flexible models that enhance collaboration, engagement, and equity.
  3. Personalise Employee Experiences – Leverage microcultures to foster creativity, alignment, and well-being.
  4. Future-Proof Your Workforce – Implement skills-based planning to navigate emerging challenges and drive organisational agility.
  5. Measure Human Flourishing – Move beyond traditional performance metrics to holistic measures that prioritise innovation, resilience, and purpose.

2025 Speakers

AGENDA

Enjoy our Welcome coffee and connect with fellow attendees, CHROs and global HR leaders shaping the future of work.

PERRY TIMMS – Forum Chair, Founder and Chief Energy Officer PTHR, Number 1 Most Influential Thinker in HR for 2022

Perry Timms opens the day by setting the stage for HR’s evolving role in 2025. Exploring the synergy between technology and empathy, he highlights how AI, analytics and human-centric leadership can unlock human flourishing.

Speaker: Meisha-ann Martin, Ph.D. – VP, People Research WORKHUMAN

The key to organisational success today lies in valuing the humanity at its core. Join Dr. Meisha-ann Martin, VP of People Research at Workhuman, for an eye-opening exploration on the transformative power of recognition and its profound impact on individuals and organisations alike. Recognition done right has real impact, including reduced turnover, increased engagement, enhanced safety, and improved customer satisfaction – all while fostering a culture that prioritises human potential.

You will discover ways anyone can contribute to making work more human, while also addressing the broader impact of recognition on cultural transformation and its intersection with AI and upskilling. By focusing on genuine feedback, fostering a strengths-based culture, and recognising contributions authentically, organisations can unlock strategies that enhance both individual and collective growth.

In this session, you will learn the importance of:

  • The Check-In: how simple, heartfelt interactions can create a ripple effect across your organisation, strengthening connections and boosting morale
  • Focusing on Strengths: strategies and tools to identify and leverage the unique strengths of your employees and colleagues, leading to greater engagement and productivity
  • Recognition Done Right: the principles of effective recognition and how it can drive positive change, reduce turnover, increase engagement and boost your organisation’s bottom line
  • PERRY TIMMS – Forum Chair, Founder and Chief Energy Officer PTHR, Number 1 Most Influential Thinker in HR for 2022
  • Lakshmi Jaigopal – Head of HR, ArcelorMittal (Downstream Solutions)
  • Neeraj Tandon – Head of People Insights & Analytics, SYNGENTA

As the workplace evolves, fostering microcultures is essential for building resilient teams and driving engagement, creativity, and well-being. This discussion explores how organizations can personalize employee experiences to boost motivation and performance while also leveraging data-driven insights to achieve that goal. Our experts will share strategies to cultivate a culture where employees thrive, innovation flourishes, and businesses achieve sustainable success.

  • How can organizations cultivate microcultures that promote resilience, engagement, and creativity across teams?
  • In what ways can personalized employee experiences, supported by data-driven insights, enhance motivation and performance?
  • What strategies can organizations implement to ensure a thriving culture where employees excel, innovation thrives, and long-term success is achieved?

Enjoy refreshments and take the opportunity to engage in meaningful conversations with your peers.

Speaker: Joanna Abboud – Enterprise Executive Workhuman

  • Clare Moncrieff – Senior Principal, Consulting Workhuman  

In this session, HR leaders will explore how to elevate skills and development, spark cultural transformation and drive engagement by integrating AI, personalized learning and data-driven insights to prepare the workforce for future challenges.

  • How can leaders create a culture that prioritizes continuous learning and skill development?
  • What are the most effective strategies for identifying and addressing skills gaps in alignment with business goals?
  • How can AI and data analytics be leveraged to personalize learning experiences and drive employee engagement?

Speaker: Aino Okkeri – Global SVP, Division Head of HR, Robotics – ABB

In this presentation, I will share how I have used Generative AI to streamline internal communication, support workshop planning, and improve performance management. Through concrete examples, I will demonstrate how AI boosts productivity, fosters innovation, and drives business impact.

Speaker: Olga Martens-Stuurman  Director Future Ready Work Experiences HP

In the era of AI, how can HR turn uncertainty into an advantage, enabling people to better navigate a rapidly changing world? It involves acquiring new skills and insights that strengthen the capacity to anticipate, innovate, and progress.

Key Talking Points:

  • Everyone should prepare and be pro-active in spending a portion of their time to ‘building futures’, on top of managing (the issues of) today’.
  • It pays off to change your perspective from “What will the future bring?” to “What future do we want to create?”

An exclusive opportunity to network and engage with fellow HR leaders and practitioners

  • Hein J.M. Knaapen – Former CHRO, ING Managing Partner, CEO.works
  • Mark Vlaanderen – VP Human Resources, NEXPERIA
  • Gustavo Vitti – Group Chief People Officer, Prosus & Naspers
  • Catarina Honório – Global Head of HR Services, Solvay

This fireside chat explores HR’s role as an ecosystem leader, championing cross-functional partnerships and driving collaboration across the organization. Our experts will share insights on how HR can break boundaries to create a more connected, innovative, and agile workforce.

  • How can HR effectively lead and nurture cross-functional collaboration within an organization?
  • What are the key strategies for building strong, sustainable partnerships across diverse teams?
  • In what ways does fostering ecosystem-wide collaboration contribute to long-term organizational success?

Moderator: PERRY TIMMS – Forum Chair, Founder and Chief Energy Officer PTHR, Number 1 Most Influential Thinker in HR for 2022
Speakers:

  1. Órla Rodgers – Global Head of Talent & Organization ING,
  2. Charu Mittra Global Head of Talent – SIEMENS
  3. Marquisa S. Nash – Head of Global Talent Management & Mobility, Performance Materials Division – BASF

 

This panel discussion will explore how talent management can evolve to prioritize human flourishing in the age of AI. Experts will discuss moving beyond traditional competency frameworks, focusing on capability building, potential nurturing and meaningful growth to create a more holistic approach to employee development. The conversation will also examine how AI can augment talent practices while preserving human-centered values.

  • How can talent management evolve to cultivate potential and capabilities alongside traditional competency models?
  • What role does leadership play in fostering a culture that values continuous development?
  • How can organizations leverage AI tools while maintaining human-centered talent frameworks?

Enjoy refreshments while continuing insightful discussions and building meaningful connections with peers.

Speaker: Patrick Coolen – International Thought Leader & Speaker, Former Global Head of HR Advanced Analytics ABN AMRO

In this keynote, we explore research-based insights on how CHROs can lead with purpose by integrating people analytics into HR practices. Various views on evidence-based HR will provide you with the tools and strategies for building or growing people analytics into an embedded and accepted practice in your organisation. 

PERRY TIMMS – Forum Chair, Founder and Chief Energy Officer PTHR, Number 1 Most Influential Thinker in HR for 2022

A recap of key insights and actionable takeaways, empowering HR leaders to drive change, embrace innovation, and lead organizations toward a thriving, sustainable future.

An exclusive opportunity to unwind and network with peers in a relaxed setting, enjoying curated drinks and hors d’oeuvres.

ABOUT THE PARTNER

Founded in 1999, Workhuman has been committed to building human workplaces that recognize the value and potential of every employee. Today, we help HR and business leaders from some of the world’s biggest organizations like LinkedIn, Cisco, Eaton, Whirlpool, and Intuit build human connections on a global scale to drive ROI. Positive employee experiences are no longer a nice-to-have they are a business imperative. Workhuman Cloud is a secure SaaS platform with more than six million users in 30+ languages, in 180 countries, generating 100 million instances of human connection. Our solutions fuel company culture through recognition, engagement, performance, work-life harmony, inclusion, and belonging. Combined with the unmatched unique business insights from Workhuman IQ, we provide leaders with proactive insight and tools that can’t be found in any other HR solution. These insights are used to understand issues as they develop and to help make the right decisions to align business objectives to deliver immediate impact. Our employees are dual headquartered in Framingham, Massachusetts and Dublin, Ireland. We’ve been featured on The Great Places to Work list in Ireland for eight consecutive years and were named #1 in 2019; we’re a Boston Globe Top Place to work 7 years running; and is Great Place to Work Certified in the USA.

venue

Pulitzer Amsterdam offers an unparalleled blend of historic charm and modern luxury, making it the perfect setting for the event. Nestled along the city’s iconic canals, this five-star hotel spans 25 restored 17th and 18th-century townhouses, exuding elegance and sophistication. 

Attendees will experience world-class hospitality in the heart of Amsterdam, just steps away from cultural landmarks, vibrant dining, and serene waterfront views. This inspiring venue fosters deep connections and thought-provoking discussions, elevating the event beyond just a conference—it’s an unforgettable experience in one of Europe’s most enchanting cities. Don’t miss the chance to be part of it

APPLY FOR A TICKET

Amsterdam

Amsterdam, the dynamic capital of the Netherlands, is a city renowned for its rich history, vibrant culture, and modern innovation. With its iconic canals, historic architecture, and bustling creative hubs, Amsterdam offers the perfect backdrop for the HR WORLD FORUM.

This cosmopolitan city seamlessly blends professional opportunities with unique charm, making it an exceptional destination for forward-thinking HR leaders and innovators. Attendees can expect an unforgettable experience that combines cutting-edge insights with the energy and allure of this extraordinary city.