From Human Intelligence to Business Intelligence

How HR Leaders Turn People Insight into Strategic Advantage

26th March 2026 | Amsterdam

In Partnership with

From Human Intelligence to Business Intelligence – HR as a Strategic Leader is a one-day, invitation-only executive summit for CHROs and senior HR leaders shaping the next phase of organisational performance.

As organisations operate under growing economic pressure, skills disruption, and rising stakeholder expectations, HR leaders are increasingly expected to inform business strategy — not simply report on people metrics. Yet traditional engagement scores, performance ratings, and static workforce plans often fail to reflect how work is actually experienced and executed.

This summit focuses on human intelligence: the everyday signals people send through behaviour, contribution, collaboration, recognition, and leadership. Interpreted well, these signals provide HR leaders with clearer, more timely insight into organisational reality — and a stronger foundation for strategic influence at executive and board level.

The programme combines research-informed keynotes, senior-level conversations, and extended executive roundtable discussions designed for peer-to-peer learning. These roundtables are confidential, interactive, and practical — creating space for CHROs to exchange perspectives, challenge assumptions, and learn directly from peers navigating similar complexity.

This is not a people analytics or technology event. It is a strategic HR leadership forum focused on decision-making, execution, and long-term value creation in a stakeholder economy.

Attending this one-day, insightful, and highly interactive summit will help both you and your organization achieve:

  • Greater strategic clarity as an HR leader — by learning how to interpret human signals in ways that strengthen your influence with executive teams and boards → Your organization makes better-informed decisions based on how work actually happens, not just how it is reported.
  • A more credible approach to performance and contribution — moving beyond ratings, KPIs, and engagement scores → Your organization adopts performance models that emphasize collaboration, capability, and real value creation.
  • Practical insight into where strategy succeeds or breaks down — especially within the middle of the organization → Your organization improves execution, develops healthier management layers, and reduces delivery risk.
  • A clearer understanding of how recognition and listening influence behavior at scale — without adding complexity → Your organization aligns better between stated priorities and daily actions.
  • Peer-validated perspectives you can implement immediately — drawn from leaders facing similar challenges → Your organization accelerates progress through proven strategies rather than trial and error

Speakers

Full list of speakers will be announced soon.

AGENDA

Enjoy our Welcome coffee and connect with fellow attendees, CHROs and global HR leaders shaping the future of work.

Moderator: PERRY TIMMS – Forum Chair, Founder and Chief Energy Officer PTHR, Number 1 Most Influential Thinker in HR for 2022.

Perry Timms opens the day by setting the stage for HR’s evolving role in 2025. Exploring the synergy between technology and empathy, he highlights how AI, analytics and human-centric leadership can unlock human flourishing.

Speaker: Meisha-ann Martin, Ph.D.VP, People Research WORKHUMAN

Drawing on research and real-world observation, this session explores:

  • Why traditional engagement and performance data no longer tells the full story
  • How everyday human signals reveal what people are actually working on
  • The opportunity for HR to shape strategy through lived organisational insight

Speaker: Armand Sohet – Chief Human Resources (CHRO) and member of the Executive Committee, AKZONOBEL       

Discussion topics:

  • Why traditional performance management is losing credibility
  • How organisations recognise value beyond targets and scores
  • What “good performance” looks like in complex, collaborative work

A panel discussion on:

  • Moving beyond annual surveys toward continuous insight
  • What recognition and feedback reveal about capability, effort, and priorities
  • How leading organisations use human insight in executive decision-making

Recharge your batteries, engage in valuable conversations with your peers over a cup of coffee or tea.

Moderators:

  • Perry Timms – Summit Chair, Founder and Chief Energy Officer, PTHR
  • Clare Moncrieff – Senior Principal Consultant, Workhuman

A 90-minute, highly interactive tabletop session focused on peer-led sense-making.

Format

  • 8–10 participants per table
  • One strategic topic per table
  • Confidential, facilitated discussion

Structure

  • 60 minutes: Table discussions
  • 30 minutes: Insight share-back
    • One key insight
    • One tension or open question
    • One practical takeaway

No slides. No reporting. Just distilled leadership insight.

Topics:

  1. From HR Data to Business Narrative

How are you translating people insight into a story that resonates with your CEO and board — and where does that translation still break down?

  1. Strategy on Paper vs Strategy in Practice

What signals do you rely on to understand whether your strategic priorities are actually landing in the organisation?

  1. Redefining “Performance” in Knowledge Work

If ratings and KPIs no longer reflect real contribution, how are you — or how should you — redefine performance?

  1. Recognition as a Strategic Lever, Not a Programme

Where have you seen recognition meaningfully shape behaviour or priorities — and where has it remained symbolic?

  1. The Manager Bottleneck

With manager engagement declining, how are you supporting managers without overloading them with more processes and tools?

  1. Listening Without Over-Surveying

How do you balance the need for insight with growing fatigue around surveys and feedback mechanisms?

  1. Skills, Capability, and the Reality on the Ground

How confident are you that you truly understand the skills and strengths inside your organisation — and what blindsides you most?

  1. Stakeholder Insight in Strategic Business Decisions

To what extent does stakeholder insight genuinely influence workforce planning, investment, or restructuring decisions today?

  1. Trust, Fairness, and Transparency at Scale

What undermines trust most in large organisations — and what signals tell you trust is strengthening or eroding?

  1. HR’s Strategic Credibility

What has most helped — or most hindered — your ability to be seen as a strategic leader rather than a functional expert?

Speaker: Joanna Abboud – Enterprise Account Executive, Workhuman

A concise demonstration showing how recognition signals can be translated into insight that supports strategic decision-making.

Speakers:

  • Riccardo Falconi – Senior Vice President HR EMEA, HUNTER DOUGLAS
  • Laureen Rwatirera Chivere – VP Talent, PROSUS

Key Points:

  • Where strategic priorities break down in execution
  • How culture, recognition, and visibility influence focus and effort
  • Why informal signals often matter more than formal frameworks 

Drawing on research and real-world observation, this session explores:

  • Why traditional workforce planning models are failing in volatile environments
  • How organisations are using human insight to understand real capability and capacit
  • The role HR plays in balancing agility with fairness and stability
  • What “good enough planning” looks like when certainty is no longer possible

Recharge your batteries, engage in valuable conversations with your peers over a cup of coffee or tea.

Speakers:

  • Carlo Steenvoorden – EVP HR People Services, Analytics and HR AI, KPN
  • Mariëlle Sonnenberg – EVP People Experience & Organizational Development, KPN

Today’s organizational transformation is different because it is faster, deeper and more connected. HR moves from business partner to workforce architect by building AI literacy, managing the workforce like a living system, orchestrating skills and designing conversational employee experiences. Everyday human signals such as behavior, contribution, collaboration, recognition and leadership guide better decisions, trust and performance.

  • AI literacy for all as foundational capability (how we build up AI literacy)
  • Strategic Workforce management as a continuously updated film instead of photo
  • HR as ultimate skills orchestrator
  • Employee experience (future HR is conversational & human sustainability)
  • Human intelligence as a system of everyday signals shaping decisions
  • Leadership behaviors as strategic signals influencing trust, energy and performance 

A strategic wrap of the day, drawing together:

  • Key patterns and insights from across sessions
  • What stakeholder capitalism changes for HR leadership
  • The three shifts defining the next chapter of HR influence
  • What CHROs should watch next

An exclusive opportunity to unwind and network with peers in a relaxed setting, enjoying curated drinks and hors d’oeuvres.

ABOUT THE PARTNER

Founded in 1999, Workhuman has been committed to building human workplaces that recognize the value and potential of every employee. Today, we help HR and business leaders from some of the world’s biggest organizations like LinkedIn, Cisco, Eaton, Whirlpool, and Intuit build human connections on a global scale to drive ROI. Positive employee experiences are no longer a nice-to-have they are a business imperative. Workhuman Cloud is a secure SaaS platform with more than six million users in 30+ languages, in 180 countries, generating 100 million instances of human connection. Our solutions fuel company culture through recognition, engagement, performance, work-life harmony, inclusion, and belonging. Combined with the unmatched unique business insights from Workhuman IQ, we provide leaders with proactive insight and tools that can’t be found in any other HR solution. These insights are used to understand issues as they develop and to help make the right decisions to align business objectives to deliver immediate impact. Our employees are dual headquartered in Framingham, Massachusetts and Dublin, Ireland. We’ve been featured on The Great Places to Work list in Ireland for eight consecutive years and were named #1 in 2019; we’re a Boston Globe Top Place to work 7 years running; and is Great Place to Work Certified in the USA.

venue

Mövenpick Hotel Amsterdam City Centre

Spectacular views over the city and vistas over the river IJ are just some of the highlights of the luxury Mövenpick Hotel Amsterdam City Centre. With its fantastic location in the heart of Amsterdam city centre, our 4-star hotel is within walking distance of Amsterdam’s historical centre, its central station and many museums. Schiphol Airport is also only 20 minutes from the hotel.

Attendees will experience world-class hospitality in the heart of Amsterdam, just steps away from cultural landmarks, vibrant dining, and serene waterfront views. The venue will foster deep connections and thought-provoking discussions, elevating the event beyond just a conference—it’s an unforgettable experience in one of Europe’s most enchanting cities. Don’t miss the chance to be part of it

APPLY FOR A TICKET

Amsterdam

Amsterdam, the dynamic capital of the Netherlands, is a city renowned for its rich history, vibrant culture, and modern innovation. With its iconic canals, historic architecture, and bustling creative hubs, Amsterdam offers the perfect backdrop for the HR WORLD FORUM.

This cosmopolitan city seamlessly blends professional opportunities with unique charm, making it an exceptional destination for forward-thinking HR leaders and innovators. Attendees can expect an unforgettable experience that combines cutting-edge insights with the energy and allure of this extraordinary city.