From Human Intelligence to Business Intelligence
How HR Leaders Turn People Insight into Strategic Advantage
26th March 2026 | Amsterdam
From Human Intelligence to Business Intelligence – HR as a Strategic Leader is a one-day, invitation-only executive summit for CHROs and senior HR leaders shaping the next phase of organisational performance.
As organisations operate under growing economic pressure, skills disruption, and rising stakeholder expectations, HR leaders are increasingly expected to inform business strategy — not simply report on people metrics. Yet traditional engagement scores, performance ratings, and static workforce plans often fail to reflect how work is actually experienced and executed.
This summit focuses on human intelligence: the everyday signals people send through behaviour, contribution, collaboration, recognition, and leadership. Interpreted well, these signals provide HR leaders with clearer, more timely insight into organisational reality — and a stronger foundation for strategic influence at executive and board level.
The programme combines research-informed keynotes, senior-level conversations, and extended executive roundtable discussions designed for peer-to-peer learning. These roundtables are confidential, interactive, and practical — creating space for CHROs to exchange perspectives, challenge assumptions, and learn directly from peers navigating similar complexity.
This is not a people analytics or technology event. It is a strategic HR leadership forum focused on decision-making, execution, and long-term value creation in a stakeholder economy.
Attending this one-day, insightful, and highly interactive summit will help both you and your organization achieve:
Full list of speakers will be announced soon.
Enjoy our Welcome coffee and connect with fellow attendees, CHROs and global HR leaders shaping the future of work.
Moderator: PERRY TIMMS – Forum Chair, Founder and Chief Energy Officer PTHR, Number 1 Most Influential Thinker in HR for 2022.
Perry Timms opens the day by setting the stage for HR’s evolving role in 2025. Exploring the synergy between technology and empathy, he highlights how AI, analytics and human-centric leadership can unlock human flourishing.
Speaker: Meisha-ann Martin, Ph.D. – VP, People Research WORKHUMAN
Drawing on research and real-world observation, this session explores:
Speaker: Armand Sohet – Chief Human Resources (CHRO) and member of the Executive Committee, AKZONOBEL
Discussion topics:
A panel discussion on:
Recharge your batteries, engage in valuable conversations with your peers over a cup of coffee or tea.
Moderators:
A 90-minute, highly interactive tabletop session focused on peer-led sense-making.
Format
Structure
No slides. No reporting. Just distilled leadership insight.
Topics:
How are you translating people insight into a story that resonates with your CEO and board — and where does that translation still break down?
What signals do you rely on to understand whether your strategic priorities are actually landing in the organisation?
If ratings and KPIs no longer reflect real contribution, how are you — or how should you — redefine performance?
Where have you seen recognition meaningfully shape behaviour or priorities — and where has it remained symbolic?
With manager engagement declining, how are you supporting managers without overloading them with more processes and tools?
How do you balance the need for insight with growing fatigue around surveys and feedback mechanisms?
How confident are you that you truly understand the skills and strengths inside your organisation — and what blindsides you most?
To what extent does stakeholder insight genuinely influence workforce planning, investment, or restructuring decisions today?
What undermines trust most in large organisations — and what signals tell you trust is strengthening or eroding?
What has most helped — or most hindered — your ability to be seen as a strategic leader rather than a functional expert?
Speaker: Joanna Abboud – Enterprise Account Executive, Workhuman
A concise demonstration showing how recognition signals can be translated into insight that supports strategic decision-making.
Speakers:
Key Points:
Drawing on research and real-world observation, this session explores:
Recharge your batteries, engage in valuable conversations with your peers over a cup of coffee or tea.
Speakers:
Mariëlle Sonnenberg – EVP People Experience & Organizational Development, KPN
Today’s organizational transformation is different because it is faster, deeper and more connected. HR moves from business partner to workforce architect by building AI literacy, managing the workforce like a living system, orchestrating skills and designing conversational employee experiences. Everyday human signals such as behavior, contribution, collaboration, recognition and leadership guide better decisions, trust and performance.
A strategic wrap of the day, drawing together:
An exclusive opportunity to unwind and network with peers in a relaxed setting, enjoying curated drinks and hors d’oeuvres.
Mövenpick Hotel Amsterdam City Centre
Spectacular views over the city and vistas over the river IJ are just some of the highlights of the luxury Mövenpick Hotel Amsterdam City Centre. With its fantastic location in the heart of Amsterdam city centre, our 4-star hotel is within walking distance of Amsterdam’s historical centre, its central station and many museums. Schiphol Airport is also only 20 minutes from the hotel.
Attendees will experience world-class hospitality in the heart of Amsterdam, just steps away from cultural landmarks, vibrant dining, and serene waterfront views. The venue will foster deep connections and thought-provoking discussions, elevating the event beyond just a conference—it’s an unforgettable experience in one of Europe’s most enchanting cities. Don’t miss the chance to be part of it
Amsterdam, the dynamic capital of the Netherlands, is a city renowned for its rich history, vibrant culture, and modern innovation. With its iconic canals, historic architecture, and bustling creative hubs, Amsterdam offers the perfect backdrop for the HR WORLD FORUM.
This cosmopolitan city seamlessly blends professional opportunities with unique charm, making it an exceptional destination for forward-thinking HR leaders and innovators. Attendees can expect an unforgettable experience that combines cutting-edge insights with the energy and allure of this extraordinary city.